Commercials and their Techniques

Introduction

 This commercial is trying to get you to buy Mountain Dew by using endorsement and bandwagon. Endorsement is using a celebrity or someone who is well known to recommend a product. Bandwagon is taking advantage of people's desire to be part of the crowd. They are using endorsement by having Paul Rodriguez Jr., an actor and professional street skateboarder, featured in this commercial. If  someone is a fan of Paul Rodriguez Jr., they would probably buy this soda just because he is a big part of this commercial. The technique, bandwagon, is being used throughout the whole commercial. It telling audiences that if you drink Mountain Dew, you will have skateboarders and a dragon all around you and be awesome. Think about it, who would not want to be awesome like the picture alone looks.(To watch another commercial using bandwagon, click this link. http://www.youtube.com/watch?v=qa07K9V1cdc)

Opinion

 When I watch this commercial, I actually like it a lot. The reason is that it uses bandwagon very well, it kind of makes me want to buy the soda for one reason.It looks amazing. The setup makes it seem as though a lot of time and money was put into it. So, they are using bandwagon very well. Who wouldn't want to be like the main man in this commercial? If there was an audience for this commercial, I think it would be kids. In my opinion, since the commercial looks pretty awesome that might be why they buy the soda. For them to be awesome like the person in the commercial. If I think about it, I think this commercial would make money. Plenty of people already drink Mountain Dew, but this commercial would probably get more people to buy it because it uses the commercial techniques so well. When I watched the commercial for the first time, all that was going through my head wasn't what techniques it was using, it was that I kind of wanted to get some Mountain Dew.
   In all honesty, there were some parts of the commercial that I didn't like. It is how they used endorsement. Before I watched this, I didn't even know who Paul Rodriguez Jr. was. It was probably effective for people who are his fans, but the fact that he was in this commercial didn't make me want to buy this product any more than I already did. The target audience was definitely his fans and people who want to be like him when they grow up. I think that the commercial will make money because it has a little something for everyone. Endorsement for people who like Paul Rodriguez Jr., and bandwagon for those who don't know who he is.

Top Ten Commercials that use:Endorsement

                          This commercial uses endorsement by featuring a celebrity. The movie star known as 

                          Ashton Kutcher is using the Nikon camera. He is also taking pictures of a wedding for                                   some reason.

                              This Weight Watchers commercial is using endorsement by featuring Jennifer Hudson.

                              She is a famous singer. She is also telling you that Weight Watchers will work for you                                   because it worked for her.

                             This commercial on the Fiat 500 is featuring J-Lo. She is driving a Fiat 500 and

                             voicing a commercial.

                                     This commercial for Neutrogena is using an actor, Emma Roberts, to endorse their

                                       product. She is seen using the cleanser for her own face.

                                   This commercial for tap water is featuring Selena Gomez. She is seen putting tap   

                                    water in her cup.

                                       This commercial features a famous pop singer, Justin Bieber.

                                        He is promoting his new perfume.

                                     This commercial has Gwen Stefani,a singer, using a windows phone. She is also                                            voicing over for most of the commercial.

                                    As you can see, this commercial is also for Mountain Dew. It features Dale                                                  Earnhardt Jr.

                                 Looking at this ,you can tell Zooey Deschanel is being featured in this commercial.
                                 She is trying to get you to buy Pantene products.

                                  This commercial for htc is using Robert Downey Jr. to endorse their product.
                                  He is seen dancing along to music it is making.

Conclusion

So, now that you've seen some commercials that use, what commercials have you seen that use endorsement?(Answer in the comments below.)